Agency: Bates Advertising New York

Art Director: Gary Ennis

Client: Miller Brewing Co.

The AD got what he wanted from this, but there was a catch. We decided shoot the lake on location in East Texas and the fish and beer pulling out of the water in the studio in Dallas and merge the two scenes in computer. The main reason for this was control---we could duplicate the results over and over to get the best choices to use in our final image. The NSPCA required that we keep the fish alive during the entire shoot so we brought a 200 gallon tank with fish into the studio and photographed the production for proof. The parts and result can be seen in the next section.