Art Director: David Hopson

Client: Kerns

This is a very good example of the incredible freedom that AD's have for the creation of ad concepts. This is absolutely an illustration problem and concept before the use of computer imaging as a tool. The really nice thing about working in computer on difficult concepts such as this is that changes are relatively easy to make as opposed to illustrations. You can bet the Ad, Creative Director, and client will all have input and these otherwise costly and difficult situations are easily handled on the computer. (The bird was supplied as art on disk by the agency and the sky background I supplied from my archive.

See the parts on the next page.