Agency: Zipatoni

Art Director: Jack Thorweegan

Client: Pennzoil

I photographed five different Pennzoil race cars for this poster series on location in St. Louis. The drivers were all photographed seperately in 8x10 format for use in other posters. The idea was to photograph all the parts there and bring them into computer for continuity and to create a more dramatic presentation. For instance, the floor the race car is sitting on is created entirely in computer. This set would have cost thousands of dollars to create, but was manageable in computer.

See the parts on the next page.